About me
From my early beginnings of copywriting to my current role as a Creative / Experience Director, I have always been a passionate brand evangelist.
I believe in leveraging design to ensure a cohesive experience between brand and design for customers, across multiple channels.
I have over 15+ years of creative experience with agencies and IT firms, helping transform their clients’ businesses through simple, intuitive design and experience solutions.
My proven track record is that of building, leading and mentoring cross functional teams comprising of designers, writers, scripters, and developers.
At a glance...
From branding and creative strategy, conceptualizing and running successful marketing campaigns, crafting precise UX blueprints to improve user workflows and enhance the product lifecycle, to solutioning user-centric design for SAP and SFDC CRM software...I have played multifarious roles in my design journey.
I believe in forging relationships, and driving conversations and collaborations – be it with top-tier client leaders, partner agencies, or fellow team members.
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